Identify the work or project which, thanks to its intrinsic symbolic value, could become the icon in the forefront of the Marmomac communication campaign for the following year, conceive graphics giving voice to the trade fair and the sector as whole on a worldwide scale through a single, evocative image.
This is the reason behind the creation of the Icon Award by VeronaFiere, that this year celebrates its third edition.
The prestigious award is exclusively for all installations exhibited in The Italian Stone Theatre, the pavilion designed by Marmomac to celebrate excellence in Italian design and technology applied to stone processing. A genuine tribute to creativity and know-how… Made in Italy.
A jury of experts – comprising authoritative exponents in the worlds of design, architecture, journalism and culture – will analyse the works on show and choose the one that best communicates the beauty and versatility of natural stone together with the craftsmanship and industrial skills of Italian companies. Recognition will consequently go to the pure creativity that, thanks to “Italian inventiveness”, gives life and meaning to stone.