Welcome back once again this year to the Best Communicator Award, conceived in 2007 by Veronafiere and open exclusively to all exhibitors at Marmomac. In seeking to promote “exhibition space, this Award is a not to be missed appointment with design, architecture and marketing that has expanded its prestige year after year. Stands at the 2019 edition will be judged by designer Federica Biasi, photographer Marco Introini, exhibition designer Angelo Jelmini and journalist Michele Weiss under the expert guidance of Giorgio Tartaro as President of the Jury.
The creation of environments capable of communicating corporate values and offering exciting experiences to visitors is fundamental not only for points of sales but even trade fairs. Visitors are not merely content to admire beautiful products but are keen to be astonished, entertained and, very often, pampered in contexts that encourage business.
By now well aware of this, companies are increasingly seeking to involve their audiences by through stands at events capable of conveying their values and image even ahead of the product itself: in the course of thirteen editions, the Best Communicator Award has therefore sought to promote the creativity and commitment of the many international exhibitors who attend the show every year.
All exhibiting companies are invited to take part by sending their own candidature to BCAward@veronafiere.it by 5 September 2019. The expert jury will prepare an initial evaluation based on documentation received and will then tour the show halls to select three finalists in four categories: Stone, Design, Machinery and Tools. There will be two winners in each category – one Italian and one international – announced during an award ceremony on the second day of the trade fair.
Convincing the jury will depend on the originality of the project, skilful use of colours, interplay between different styles, product display choices – from raw blocks to slabs and finished objects – as well as tools and machinery: the entire value chain will be involved in this competition.